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Great to catch up with people at Spring Fair, inte Great to catch up with people at Spring Fair, interesting mix of garden related businesses exhibiting, but some you had to go looking for. #theundergroundpodcast #gleebirmingham #GIMA
What needs to change in garden retail over the nex What needs to change in garden retail over the next five years?

At Glee 2025, we asked every guest in The Underground podcast booth one question. We’ve hand-selected some of their answers for our #WeekendWordsOfWisdom, offering a snapshot of how leaders across the garden sector see the future, from skills and sustainability to digital, community and experience.

Listen to the full compilation episode of The Underground to hear from all of our Glee 2025 guests, and dive deeper into the ideas behind the quotes.
At Glee 2025 we put one question to all 20 of our At Glee 2025 we put one question to all 20 of our guests in The Underground podcast booth: What change do you most want to see in the next five years? Their answers form a sharp and hopeful snapshot of where the sector wants to head.

The conversations highlight a desire to bring in younger and more diverse customers, raise standards of training and education, move confidently into peat-free and soil-healthy growing, use digital tools and AI more effectively, and build stronger sustainability and community connections.

For anyone working in garden retail or supply, this compilation episode captures the mood, the challenges and the ambitions shaping the road to 2030.

Tune in using the links in our bio and discover where the sector wants to go next.

#gardenretail #horticulture #gardenindustry #retailtrends #sectorinsights #futureofretail #gardencentres #sustainablegardening #peatfree #soilhealth #horticulturecareers #skillsdevelopment #retailtraining #futureworkforce #industryeducation #retailinnovation #digitaltransformation #ecommerce #customerexperience #glee2025 #insights #gleepartner #podcastpartner #gleespecial #theunderground #theundergroundpodcast #theundergroundpod #gardensector #gardenindustrypodcast
This week we’re diving into the real foundations o This week we’re diving into the real foundations of plant performance – and profit.

At Glee 2025, we caught up with Steve Harper from Grass Gains and Simon Taylor & Helen Thomas from Empathy Plantworks to talk peat-free success, biofertilisers, and the small attachment sales that make a big difference to basket spend.

Swipe through for our #weekendwordsofqisdom, then listen to the full episode of The Underground for the stories, science and commercial insights behind the quotes.
Plant nutrition is evolving fast and it is reshapi Plant nutrition is evolving fast and it is reshaping everything from peat-free compost to margins on the shop floor.

In this Glee 2025 special episode of The Underground, Phil and Kate talk to Steve Harper of Grass Gains and the Responsible Sourcing Scheme, and Simon Taylor and Helen Thomas from Empathy, Plantworks, about what is next for lawn care, plant feeds and bio-fertilisers.

Steve shares how Grass Gains is bringing professional-grade products and its new peat-free plant food, Bloom, into the consumer market, and how challenger brands can use social media and TikTok Lives to build demand.

Simon and Helen spotlight Empathy’s latest bio-fertilisers, the shift towards soil biology, and how their AI assistant Emily helps staff and customers. They also explain how smart attachment selling at the till can meaningfully increase basket spend.

This episode is a must-listen for anyone wanting to understand the future of plant nutrition, soil health and garden retail. Check it out now!

#plantnutrition #lawncare #plantfeed #plantfood #biofertiliser #soilbiology #peatfree #sustainablegardening #innovation #aiassistant #aitechnology #horticultureinnovation #ecogardening #retailgrowth #gardencentres #gardenretail #gardenindustry #gardenbrands #challengerbrands #glee2025 #gardenindustry #insights #gleepartner #podcastpartner #gleespecial #theunderground #theundergroundpodcast #theundergroundpod #gardensector #gardenindustrypodcast
This week on The Underground Podcast we’re talking This week on The Underground Podcast we’re talking about two tools that garden centres and brands often underuse: loyalty data and paid media.

Vanessa Cranford from Spring Marketing lifts the lid on why loyalty schemes are far more than “points and vouchers”, and how a well-designed programme can turn silent footfall into high-value regulars.

Aaron Rudman-Hawkins from The Evergreen Agency shares a no-nonsense view on paid search and paid social, why “Google Ads is like a drug”, and how localised clicks really can fill car parks if you “win the postcode”.

Swipe through our #weekendwordsofwisdom then listen to the full episode for the detail behind each quote.
Garden centres have more marketing power at their Garden centres have more marketing power at their fingertips than ever before if they know where to look…

Recorded live at Glee 2025, this episode of The Underground explores how combining loyalty data with smart paid media can transform footfall and sales.

Vanessa Cranford of Spring Marketing explains how modern loyalty programmes can lift ATV, increase visit frequency and highlight high-value customers you need to protect at all costs.

Aaron Rudman-Hawkins of The Evergreen Agency breaks down the realities of paid search and social, from budgeting smarter to using local intent to win the postcode.

This week’s episode is essential listening for anyone ready to level up their marketing strategy - listen now using the links in our bio!

#gardencentres #gardencentremarketing #gardensectormarketing #productmarketing #loyaltymarketing #customerloyalty #loyaltyprogrammes #datadrivenmarketing #retailanalytics #gardencentreretail #customerlifetimevalue #paidsearch #paidsocial #digitalmarketing #homeandgardenbrands #retailstrategy #gardencentresuccess #glee2025 #gardenindustry #insights #gleepartner #podcastpartner #gleespecial #theunderground #theundergroundpodcast #theundergroundpod #gardensector #gardenindustrypodcast #applepodcasts #spotifypodcast
Our latest episode of The Underground explores how Our latest episode of The Underground explores how the garden sector is nurturing innovation, supporting newcomers and building stronger collaboration across the industry.
From GIMA’s growth to Seal Stops’s water-saving breakthrough, it’s full of insight for brands, suppliers and retailers shaping their next big idea.

Check out our guest’s #weekendwordsofwisdom then tune in, using the links in our bio, for a dose of inspiration!
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