SEASON 6 , EPISODE 7

Glee is one of the biggest dates in the garden industry calendar. It’s also three very long days of walking, talking, networking, discovering new products and trying to remember who said what by the time you get home.

So, ahead of Glee 2026, we’ve delved back into Season 1 of The Underground and brought together some of the best Glee survival advice from our guests.

And between them, they’ve clocked up a lot of exhibition miles.

We hear tips from garden centre leaders, suppliers, marketers, PR professionals, journalists, growers and industry organisations on how to get more from the show, whether you’re exhibiting or visiting.

There’s plenty of practical advice: comfortable shoes, hydration, planning your meetings, taking useful notes, making time to explore every aisle and following up properly afterwards.

But there are some bigger lessons too. How do you make the most of chance conversations?

What should an exhibitor actually be trying to achieve? Why should your product packaging be able to sell the story without somebody standing beside it? And why might staying until the very last bell lead to a customer relationship that lasts ten years?

You’ll also discover the importance of yoga, a good breakfast, emergency plasters, strategic coffee consumption and, apparently, the correct way to end a conversation.

Featuring advice from Alan Roper, Boyd Douglas-Davies, Debi Holland, Elaine Gotts, Ellen Mary, Fran Barnes, Guy Jenkins, Jane Hartley, Jane Lawler, Kate Ebbens, Kimberley Hornby-George, Linda Petrons, Matthew Mein, Megan Warren-Davis, Michael Perry, Simon Taylor, Steve Harper, Toby Thomas, Vicky Nuttall and Will Scott.

The Underground is the official podcast partner of Glee 2026.

LISTEN TO THE EPISODE HERE:

WATCH THE EPISODE HERE:

EPISODE TRANSCRIPT

Phil: Glee can be a bit full on, a bit of an assault on the senses, and like any exhibition, it can be quite exhausting. So this week we have ...

Phil:
Glee can be a bit full on, a bit of an assault on the senses, and like any exhibition, it can be quite exhausting. So this week we have a special show that's been many months in the making.
We've been asking our guests to share their best Glee survival tips, and we've created this compilation to help you get the most from your Glee experience.

Kate:
To kick off, here's the wonderful Vicky Nuttall from GIMA, sharing her best glee survival tips.

Vicky Nuttall:
Yeah, I mean, I've been attending Glee since 2001, so over 20 years. So I think my top tips: comfortable shoes and drink plenty of water. Actually, I think those environments are so drying, you know, and you're talking a lot. So, yeah, drink lots of water and wear comfortable shoes. And I still get caught out by the shoe element as well. And also, as an exhibitor, make time to follow up on all of your leads as well, because otherwise, what's the point?

Linda Petrons:
Hi, I'm Linda Petrons, I'm from Greenfingers Charity. For me, it's wearing the most comfortable pair of shoes you can possibly wear. So it's trainers all the way. And I don't know whether it's an age thing, but I tend to go for Skechers because they have the most cushioning, and I tend to bring a couple of pairs because it's good to change shoes in between. In fact, I know that you've recently interviewed Vicky Nuttall from GIMA. Well, I had to lend her a pair of shoes one year, a few years ago, because she suffered with blisters. So I came to her rescue, which was quite funny.

Kate:
No, she didn't tell us that one.

Kate:
So, actually, I've got a new business idea. Phil, I think we should set up a little shoe stand at Glee.

Phil:
Or lease them. A shoe lease scheme.

Linda Petrons:
I tell you what I didn't mention about Glee is Floral Thursday.

Kate:
Yes.

Linda Petrons:
So on the last day of Glee, the halls go floral. We call it Floral Thursday. So we ask everybody, everybody exhibiting or everybody visiting, to come along dressed in their best or worst floral attire. It creates such an exciting buzz around the halls. It's on the last day when everyone's really tired. It adds a bit of fun to the occasion, which is really good.

Phil:
How do you raise money through that, Linda?

Linda Petrons:
So as people enter the halls, we sell raffle tickets, and then we do a big draw at lunchtime, when the best and the worst dressed team or individual are presented with an award.

Kate:
Yeah, so that's a brilliant added bit to Glee.

Toby Thomas:
Hi, I'm Toby Thomas, co-founder and managing director at RocketGro Peat-Free Compost. Glee is a wonderful experience, but it's absolutely exhausting. It's so tiring. I ran a half marathon before Covid, and that was easier than handling Glee. It really was. So, for example, for RocketGro, I created the stand, I helped build the stand, and then I manned the stand for three days. And it's too much. You know, I think if you've got a team, segregate the roles, split it up, have multiple bodies coming in and give people a lunch break.

Michael Perry:
Hi, I'm Michael Perry, also known as Mr Plant Geek. I have to say, Glee is small when you compare this to IPM in Essen, which is in Germany, which is like 12 halls, or even ones in China, the Canton Fair. These are even bigger. So yeah, shoes is obvious. This is such a cool question, by the way. I think, well, there's a whole bunch of stuff that you really need. Like, you're going to need business cards. I would always carry my portable phone charger literally in my pocket so I can keep on the go. So make sure you've got a portable phone charger that is relatively small and compact as well.

Michael Perry:
I've spent years kind of wondering if I'm going to write notes on paper and then take pictures with my phone, but ultimately it's better to do everything on your phone because you realise after a while you haven't got enough hands to do what you need to do. So I would say notes on phone. Ideally, you know, if the note is in an image, that's even better as well.

Michael Perry:
I would say also, always write up your notes or kind of act on your notes as soon as possible as well, because there's nothing worse than getting back from a trade show and, I don't know how it happens, but you literally cannot remember why you wrote something down or why you've got someone's business card. So always make those notes on the spot, because as much as you think you'll remember, you really won't. So much happens in that week that the first person you stopped at, you've probably stopped at 200 by the time you get to the end of it.

Michael Perry:
And I would always follow up with people. It's funny because, generally, I guess people get a lot of different enquiries, so you might not hear back from most of those people. But I think it's always nice and polite to follow up with the people you've just met and make the connection, because that keeps you memorable in some way, and it's also just cute and polite as well. So yeah, I think that would be my tips, really.

Jane Hartley:
Hi, I'm Jane Hartley, brand portfolio manager for our growing categories at Evergreen Garden Care. Wear comfortable shoes, because you're going to be on your feet a hell of a lot. The other thing that I would suggest is stretch, do a little bit of yoga, because I've found over the years, and I must have gone to probably about 20-odd Glee shows, that it kills your back. Absolutely kills your back. And so it's important to look after yourself.

Jane Hartley:
Well, there's been a few occasions. I mean, we don't have it anymore, but we used to have a cupboard that we put all of our bags and things in on our stand, and there would be so many times people would come in and I'd be doing a little yoga move on the floor just to try and stretch my back out. There's a lot of socialising in the evenings, which is great, but make sure that you can survive another day standing on the stand.

Jane Hartley:
But also, it's a great opportunity to do networking as well, talking to colleagues, finding out what's happening within their organisations. As I've mentioned before, it's a really friendly industry. It's a lovely industry, and there's lots of new and exciting initiatives that are coming through. It's really important to take time to talk to people and find out what they're doing, because actually you can see real partnerships developing as a result of that.

Jane Hartley:
Certainly when I was exploring the halls looking at sustainability initiatives, I would spot something and pop on the stand and talk to people and find out. I know I was certainly doing that when I was looking at the refill stations that we were developing and I've worked on over the years. So really make the most, if you can, of going around the halls and talking to other businesses that are there.

Kate:
So far Phil and I have got some little mini businesses we're going to set up at Glee. One is a shoe hire stand. And now I like the idea we could offer ten-minute workshops of yoga.

Jane Hartley:
Yoga sessions.

Kate:
Yeah.

Phil:
Don't-cry sessions.

Kate:
Oh yeah. We could do it in the morning before everyone comes in.

Jane Hartley:
Yeah, absolutely.

Michael Perry:
Can I add some more things in, then, in that case? Because I think you should also be aware that these days, obviously, I would never carry another camera around because you can get a good enough picture on your phone. But be prepared that the shot that you take might be the shot you then use to launch the product, because you know how that works.

Michael Perry:
But also wear a nice outfit, because there's potential that you're going to be grabbed to be in lots of pictures as you go around. Or you might want a picture with a certain product, so think about what outfit you're going to wear as well. And obviously an outfit that gives across the right impression about you as well, because you will be meeting different people for the first time.

Simon Taylor:
So yeah, I'm Simon Taylor of PlantWorks, producers of the Empathy brand, and here's my tips for Glee. It's always about the footfall. It's about the opportunities that may come along. Sometimes I can take a team of people to a trade show and, 'Oh, it's been quiet today,' but there'll always be something. There'll always be something that comes along that either perhaps pays for the show itself or is an opportunity you would not have got if you weren't at that trade show.

Simon Taylor:
And that's kind of the key. But with regards to how you present yourself, it's making sure that your brand stands out and that you're making a decent fist of it, that you haven't done it on a shoestring, making a good impression. I think it's an opportunity to reinforce your message, reinforce your position in the marketplace, and hopefully the people that attend the trade shows, they're buyers, sometimes international buyers, they're from the big garden centre groups.

Simon Taylor:
It's reiterating your message and making sure they know that you're still there and you're still battling away to get your products placed where they need to be placed. And I think it's about continuity of message as well. We have always tried to follow the ethos that we are the biological company, and I actually think maybe ten years ago people would say, 'Oh, that's the biology company. You know, the tree huggers,' that sort of thing. And now I think they look and they go, 'Oh, that's the biology company. They're pretty serious players. People seem to trust what they're doing. They're still there. There must be something in it.'

Simon Taylor:
One person sometimes says to me, 'You're the industry's best-kept secret.' I think they like it that way. If I had a couple of million pounds to go and spend on marketing, I think it might change the face of things.

Simon Taylor:
There's one last little thing. I often say to the guys when we're working on the stand, we don't go early, we stay till the last bell. It was about ten or 12 years ago. We had a three-by-three-metre stand, a tiny stand, and it was quarter to five, just before the bell was about to ring, and nobody was walking by. This chap walked by and he engaged in conversation with me, a well-spoken English guy. It turned out he actually had an online business in Germany.

Simon Taylor:
We started to talk and it turned out that the town that he lived in was just outside the twin town of the town that I was brought up in. And he then said to me, 'I've always wondered why in that town there are two red telephone boxes.' And I said, 'I can tell you why there are two red telephone boxes in that town in southern Germany. It's because it's a twin town of where I was brought up, and my father installed them.' So, really weird conversation. Sat there 15 minutes, got past everybody exiting the hall.

Simon Taylor:
And I said, 'Anyway, back to your business.' And he said, 'Yeah, I want some of your product now. I'm going to start selling it online.' And he's been a customer for ten years. He sells Rootgrow to everybody in southern Germany. So it's just a lovely little story about a trade show. Never think that doing a trade show is not worthwhile, because invariably something's going to happen that creates a story. And that's, I think, what I enjoy the most. You never know who's going to come on the stand next.

Phil:
Love it. Wonderful.

Michael Perry:
And also, I think there's always the fact that you're worried you won't have enough time. But the thing is, you'll generally fit it into what time you've got, because there will always be more to see, even if you have a week, if you see what I mean.

Michael Perry:
When I have got the time, I do like forcing myself to walk in halls that are of no interest to me, because you never know what that sparks. Like machinery halls in Germany, I'll still walk around them because you never know what you're going to see. In the past, I think specifically in Hall One in Germany, I've seen a new primrose on a machinery stand, and I wouldn't have seen that if I was in the other halls. So yeah, don't assume that you know everything that's there.

Kate:
Yes, that's really good. It's easy to just think, 'Not going to bother with that.'

Phil:
Yeah, that's good.

Kate Ebbens:
Yeah, so I'm Kate Ebbens. I mean, I've done Glee for, no, 24 years.

Kate:
Oh my goodness.

Kate Ebbens:
Yeah, and I've been pregnant through two of them. So smile and make sure you've got a rescue kit that works for you.

Phil:
So what would be in your rescue kit, Kate?

Kate Ebbens:
In my rescue kit? Ginger.

Phil:
Right. I thought you were going to say gin.

Kate Ebbens:
That would be in mine. Ginger, paracetamol, I've got plasters, lip balm...

Kate:
Good one.

Kate Ebbens:
Yes, and a nail file.

Kate Ebbens:
And also try not to, I know it's difficult, but try not to set too many meetings in the day, because if you've got set points in the day, you'll probably find, or if you do, take special care that they're not in opposite halls or different ends of the site, because then you'll spend most of your time chasing around to meetings and not actually seeing stuff. So if they can be relatively fluid, or all at the beginning of the day in one specific area, that is a good idea, because that just swallows a lot of your time.

Kate Ebbens:
And also you need to become the artist of the clipped conversation, which is a conversation where, if you see someone you know, you kind of slow down but never stop walking. Keep it as a walking conversation. There might be a hug or something, but keep moving. Because you know that sweet point in a conversation where, if you've spoken two paragraphs, you're kind of in for ten minutes, but if you keep it at one and a half, you're still kind of like: chat and go, chat and go, chat and go.

Matthew Mein:
Hi, I'm Matthew Mein, event director on the Glee exhibition. Do you know, the first one is don't drink four bottles of wine the day before a show.

Kate:
That's a good survival tip.

Matthew Mein:
That won't work. Or curries. Boyd would always say, 'Don't have a smelly curry if you're on a stand and you've got customers.' That's not always a good one.

Matthew Mein:
But no, I think the survival tips, if you're a visitor, you're a retailer coming to the show, I think the first one is prepare. Because actually, if you prepare and use the facilities that we have pre-show, you'll get a lot more out of it. And likewise, the same exhibitor side. It's that kind of old cliche, isn't it? Fail to prepare, prepare to fail.

Matthew Mein:
They are the main things that I would say. To get the most out of your time or investment, just do that and pace yourself over the show. Especially if you're there during the build. There's a lot of days obviously spent putting it together, but it's all about the planning with all of it. The people I see most stressed at the show are the ones that have forgotten to order things and things haven't happened. They look really stressed and we try and calm them and help them to sort out and find a solution. But that's where sometimes the stress levels will go up.

Matthew Mein:
Other than that, just pace yourself over that duration. And actually, whether you're an exhibitor or a visitor, there's lots of rich reward if you do the work.

Matthew Mein:
And, by the way, the other thing I didn't say was lots of water. You need lots of water. Keep yourself hydrated. We do the responsible, sustainable thing, so we have water stations, water coolers throughout the show, but you do need to bring your own water bottle.

Phil:
So do you make sure that people are aware of that?

Matthew Mein:
Yes, we do. And this is a good platform to help do that as well, so as many places as possible. But bring your own water bottle, because you get far more water out of a water bottle than you do in those old plastic cups.

Phil:
Absolutely.

Jane Lawler:
Hi there. I'm Jane Lawler, business development consultant and member of the board of directors. Well, survival in the sense that you have to go back to the office and face the chief executive and justify why you've just spent an eye-watering amount of money. And what have you got out of it? So that, to me, is the challenge, notwithstanding the stand build and point of sale and getting all the product there and booking the hotels and making sure all your sales team don't stay up till four in the morning drinking whisky and all those other things.

Jane Lawler:
But no, I'm going to come back to my metrics again. You've got to be able to demonstrate and measure what you've got out of it. And for me, that's about data. It's about data collection. So, for me, it's making sure that everybody who's on your stand understands what the objective is.

Jane Lawler:
And the objective broadly is to talk to as many people as you possibly can about your product, your offer, your proposition. And make sure that you capture the names and telephone numbers and emails and addresses of all of those people, and that you capture some information about what they were interested in and what you spoke about, what questions they asked. And then somebody makes sure that the following week you follow it up and go and see them and talk to them and find out what it is.

Jane Lawler:
There's lots of fantastic tools you can use now, fancy gizmos and CRM systems and stuff, but in the end it all just comes down to making sure that everybody who stands there knows what the objective is, and that somebody then captures it and polices it and makes sure that absolutely every lead is followed up. And not just followed up, but followed up intelligently with an understanding of what the conversation was about.

Jane Lawler:
Because I don't know about you, but when somebody calls you and starts trying to sell you something, it's horrible. But when somebody rings you and says, 'We spoke three weeks ago and you said that you quite liked this thing, and I've got one and I've got a sample for you. Can I drop it in?' Oh, wow. Suddenly it becomes interesting. There's a relationship already started, which I think is really important.

Megan Warren-Davis:
Hello, I'm Megan Warren-Davis, and I'm the social media manager for IFA. My one survival tip would be to talk to as many people as possible. It makes the time go faster and you learn so much. Even if they're a bit standoffish at first, they might not want to chat to you, just talk to them and find their specialist subject, that one thing that really gets them going, and really bring them out of their shell. It's really lovely when you can meet new friends and make new friends that way, or make new connections like that, and they're really passionate about it.

Kate:
Oh, that's brilliant.

Alan Roper:
I'm Alan Roper, managing director of Blue Diamond Garden Centres, and try and avoid talking to people. When I go onto a stand, I don't wear a badge because I don't want people to know, because then they'll be all over you. When I go to Glee, I don't want anybody to come over and talk to me about their product, because I want the product on the stand to do the job it's got to do in my stores.

Alan Roper:
So if that product isn't talking to me in the right way, through the packaging and the narrative on the packaging, if I can't understand what that product is on their trade stand, I'm not going to buy it, because I don't have anybody standing in my centres next to their product explaining it to them. So I say to them every time they come to me, 'No, I'm not being rude. Don't tell me about it. I want this product to talk to me.'

Alan Roper:
So that, for me, is one of my biggest tips with Glee. You get someone coming on explaining what this product will do. Oh, well, that's great, but actually you've got to get there through the packaging. If the packaging can't do that, it's not going to sell out in the garden centres.

Phil:
Yeah. So that's a huge thing, isn't it? You're basically saying you've got to get your product packaging and messaging absolutely spot on before you come to Glee and let the packaging do the talking.

Alan Roper:
Yeah, and that's for me.

Fran Barnes:
Hi, I'm Fran Barnes, I'm the chief executive of the HTA. Everybody's welcoming. Everybody wants to share knowledge. So come with a ready hand to shake with people and an inquisitive mind, a smile, and make connections and build relationships. Speak to as many people as possible. Talk about what you're doing. If you're a business, what you're doing that is innovative or that is different or sustainable in the future, and just make those connections, because business relies upon it, and our sector does rely upon people knowing each other and supporting each other through it. I'd say a ready smile, a handshake, comfortable shoes.

Michael Perry:
Something that the Americans do very well: they are incredibly good at starting conversations, as we know, but they're also incredibly good at ending conversations. And in the UK, we never know when to say goodbye. We're very kind of like, 'Oh, I've gotta go, gotta go.' And they're really like, 'Yeah, great to meet you,' and they move on. You just need to get into the habit of that. It's more confident than rude, because it's just efficient and you just need to move on.

Michael Perry:
I see, especially with some of the newer influencers, they can get completely cornered by salespeople. Ideally those sales conversations should be four or five minutes max, because if you need to find out more at a later date, you've got it on the web, you've got it on socials, you've got that contact with a business card. It's not using your time wisely to chat for longer. And we all know there's a point in a conversation where it's kind of done and you're then just reiterating and recapping. So that's the point where you're like, 'Great to meet you.'

Elaine Gotts:
Hi, my name is Elaine Gotts. I'm a product development manager and also look after the research station at Levington for Evergreen Garden Care. Well, I think in addition to the obvious sensible shoes, I would say move around. Don't just stand in one place. If you've got a big stand, that's great, walk around it, or have a wander around and chat to other people as well. If they're not coming to you, just make the most of it, because it really is a great opportunity to meet up with lots of different people, have some really interesting conversations, and you never know where they'll lead. So, yeah, don't just stand and hope people will come to you, but just have a chat and see what happens.

Steve Harper:
Hi, I am Steve Harper. Well, I'll give you my tip. It might not be for everybody, but before Glee, every morning I get up and go for a run, do a 5K.

Kate:
Wow.

Steve Harper:
Because it just wakes me up and gets me going for the day. Glee's really tiring, being on your feet for that time, and I just find actually get up, get moving, wake myself up with a run. That's me started well for the day.

Phil:
Yeah, that's good. I don't know if many people would take that one on board, Steve, I have to say, especially if they've been out the night before.

Ellen Mary:
Hi, I'm Ellen Mary. I'm an author, broadcaster and nature therapist. Take with you a priority list, because when you go to these shows, you will always get drawn in talking to people. You won't get round everywhere. You'll come away and then you'll look on social media and see photos and think, 'I didn't see that,' or, 'Where was that?' or, 'Who was that?' So have a priority list, like a top five or six, however many, that you will go to first. And don't be distracted. Just go to those first and then let the rest of the day flow.

Ellen Mary:
And something that I do in any circumstance, whether I'm hosting at shows, whether I'm at shows, whether I'm at a trade show, is I take myself away every now and again, which might just be a trip to the loo. But just breathe for a minute. Check your priority list: have I seen these people? And then go back outside again and drink lots of water.

Ellen Mary:
And don't drink too much coffee. That is a mistake. At the point where you can't feel your legs, you've had too much.

Kimberley Hornby-George:
I am Kimberley Hornby-George from Hornby George PR Limited. I jokingly always say, have a cup of tea and a cry. So, from a PR perspective, you've kind of got to be in it to win it. Don't just say you've got a product. Give us some context. I get press releases all year from people saying, 'We're going to be at Glee, we've got a product.' Right. As a retailer, yes, absolutely, newness is incredibly important. That's what our retailers are coming to do. They're looking for newness, they're looking for trends, et cetera. But if you've got a new product, tell me about it.

Kimberley Hornby-George:
I say be your own cheerleader. So don't be ashamed to say, 'This has taken us X amount of time to get it together, with this amount of money. This is where it's going to sit in the marketplace. It solves a problem that we didn't even know needed solving,' or whatever that might be. Really give us its features and benefits. That's really, really important. Engage with the PR early too and tell us exactly what you're going to be doing. If you're coming to the show, just talk to us. Just let us know that you're coming, because it might be that we can talk about trends, or it might be that you are entirely new to the sector and we can talk about your journey around that. It's just trying to engage with as much stuff as you possibly can.

Kimberley Hornby-George:
Trade shows are hard. Glee is a busy couple of days. But I think it's also, it's not really a survival tip, but don't expect everything to come to you. That's the one thing I will say. Don't sit on your stand reading a newspaper, because no one's going to stop. You've got to be engaged. And I know it's tiring, and it's absolutely fine to take a seat and have a coffee and do all of that, but people have invested so much money to be there for three days. Make the most of it.

Kimberley Hornby-George:
And, like I say, come and ask us questions. Speak to the Glee team. If you don't know who the media is for the show, ring us and ask us. But yeah, I think from a survival point of view, make the most of it. Don't be scared. Don't be shy, which I'm only going to regret saying that now I've said it. Trade shows are absolutely brilliant. Glee is. So just make the most of it.

Phil:
Yeah, that's great advice. As you said, why pay all that money, be there and then just expect everyone to come to you?

Kate:
Yeah, I've seen people just sitting on their stand, scrolling through their phones, not engaging. So yeah, that's a great one.

Guy Jenkins:
Guy Jenkins from Johnsons Lawn Seed. Top tips for Glee? It's very simple, actually. It's preparation and follow-up, but it's also about surrounding yourself with a good team. I'm very fortunate to have that. You've got to have a great coffee maker and you've got to have fun. So those are my top tips, really.

Guy Jenkins:
If you have customers coming onto your stand and they're met with people having a good day there, smiling, welcoming, enjoying themselves, who can resist? That's what we need. So we ensure that we have a good time, responsibly of course, and people are very welcome. It's noticeable that people enjoy coming onto the stand. So yeah, that's the top tip.

Debi Holland:
Hello, I'm Debi Holland. I'm a professional gardener and garden writer. My hot tip, which is not surprising, is take photos. Photos are really my memory bank, because you can't remember everything. You're talking nineteen to the dozen. You're looking at lots of different people, talking, trade show stands, looking at plants. It's impossible to remember every single thing just off the cuff when you get home. So I use my photos as a brilliant log of what I've seen.

Kate:
I think that's a great tip, actually. So, 'Oh, let's just do a quick selfie,' but that's really good because then you remember, 'Oh, that's who you are.'

Debi Holland:
Yes, it's true though, isn't it? Because you think you'll remember that and you just don't. And then someone contacts you and says, 'Oh, do you remember blah blah blah?'

Kate:
I think, no. That is a good tip.

Debi Holland:
Yes. Oh, thank you.

Boyd Douglas-Davies:
Hi, this is Boyd Douglas-Davies from the Boyd Partnership. Don't go for the fashion, go for the comfort. Get there early. Be there when the doors open, because I always think you need all three days of Glee. You need the full time there. If you try to squeeze your visit into a day or two days or a day and a half, let's say you don't get there till lunchtime on day one and you're leaving at the end of day two, do you really have time to speak to all those exhibitors, really get your head around what their messaging is, what the new product is? Do you have time to go back and check on something later?

Boyd Douglas-Davies:
And if you don't, what happens when you go back to the office? Everything else happens and you get distracted and you've maybe not made your decisions. So I always think allow the full time. And if you end up finishing at three o'clock on the last day, well, lovely, you've finished an hour early, haven't you? But don't try to rush it, because I often see people that go around the show and they go where they know, which of course is good because you want to go and see the people you know.

Boyd Douglas-Davies:
But there is so much of the show in the smaller exhibitors, and I think you need to start one day and say, 'Right, day two, I'm starting in the small exhibitor area, the new people.' I think last year at the show there were 100 and something, 119 new exhibitors, I think, who'd never exhibited before. Well, you can't get round them in half an hour, can you? So that's why I say allow the full time. But have your comfortable shoes on, because I always find I'm racing around on the last day particularly.

Boyd Douglas-Davies:
And I always start off by going to the New Product Awards area, because that gives you a bit of a snapshot. If somebody's got something they're proud enough to put into the New Product Awards, then they're going to have something pretty good and you need to go and take a look at that. So at least when you find their stand a few hours or a day later, you've got that in the back of your head: 'Oh, I want to talk to you about that new whatever it is.'

Boyd Douglas-Davies:
So start there, get there early, get straight into the new products, see them, and also make sure you walk every aisle. It's too easy to skip an aisle because you don't think there's anything down there, and yet you might just find the little nugget.

Kate:
Yeah. Thank you.

Will Scott:
Hi there, I'm Will Scott. I work at Heart of Eden as their team leader and training manager. Well, I can think of three things that worked for me. The first one is choose a great hotel and book it early.

Kate:
Good one.

Will Scott:
Then, within your lovely hotel, make sure you eat a really big breakfast, because there won't be time.

Will Scott:
The last comment I have is, at the end of the day when you finish, get straight into the pool or the spa as quick as you can and recharge yourself ready for the next day, nice and early.

Kate:
Those are great tips. We've not had any of those before.

Will Scott:
No? Fantastic.

Kate:
I can get on board with your tips, I think. And you didn't mention comfortable shoes. We like that.

Will Scott:
Oh no. No, I think if your posh shoes are too comfortable, they're probably not posh enough.

Will Scott:
And eat pasties. Eat pasties, because the best food in the NEC is the Cornish pasty shop. It's well worth the walk.

FIND OUT MORE ABOUT THIS WEEK’S GUESTS

The Underground | Official Glee Podcast Partner::

www.gleebirmingham.com

LISTEN NOW

SUBSCRIBE WHEREVER YOU GET YOUR PODCASTS

Apple-Podcasts
Spotify
Overcast
amazon-music224