Where could profit be hiding in the everyday workings of your garden centre?

For Josh Novell, a sandwich arriving 10–15 minutes before his coffee prompted a closer look at how Polhill’s restaurant operated. That led to a wider examination of the processes, buying decisions and business habits that affect both profitability and the customer experience.

Recorded live on stage at Glee 2026, this episode of The Underground sees Phil Wright joined by Polhill Garden Centre director Josh Novell to explore what the business has learned. They discuss why more coffee machines weren’t the answer, how keeping promotions running too long can erode profit, and why knowing when a Christmas product sold out can change the next buying decision.

Josh also shares the ideas that didn’t work, including an Aldi-inspired approach to displaying deals, and explains the thinking behind Polhill’s expansion into padel and events.

An honest, practical conversation about finding opportunities to improve profitability in the business you already have.