Season 3, Episode 1

Growing Together: Insights from Ade Sellers and David Hinckley

In the first episode of Season 3 of The Underground Podcast, hosts Kate and Phil return with a focus on the thriving Grow Your Own movement. Kicking off with Ade Sellers, known as The Good Life Gardener, the conversation explores how sustainable gardening is empowering communities, particularly in urban areas. Ade shares practical tips and insights on how garden care businesses can cater to beginner gardeners, highlighting the importance of accessibility and education. With his passion for sustainability and community, Ade paints a compelling picture of how gardening can improve mental health, foster connections, and promote a greener future.

The episode also features David Hinckley, founder of Grow Mad, who dives into the role of technology and innovation in making gardening more inclusive. From modular garden kits to digital platforms fostering community engagement, David illustrates how garden care businesses can leverage these tools to meet the rising demand for small-space gardening solutions. With a shared emphasis on accessibility and storytelling, both guests offer actionable insights for professionals looking to adapt to this growing market. This episode is a must-listen for anyone in the garden care sector seeking to stay ahead of trends and connect with a new generation of gardeners.

Ade Sellers, The Good Life Gardner:
David Hinckley, Grow Mad:

Discover more about our hosts:
Kate Turner: www.gardenerguru.co.uk
Phil Wright: www.wrightobara.com

WATCH ON YOUTUBE!

We’re excited to bring you The Underground Podcast on YouTube! Each episode now includes exclusive visual content to enhance your experience and connect you further with our community of garden enthusiasts.

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Glee Special

Alan Down - HTA & Terri Jones - Joy of Plants

In this final episode of The Underground at Glee 2024 interview series, we welcome Alan Down, former President of the Horticultural Trades Association (HTA), and Terri Jones, co-founder of Joy of Plants. Down shares stories from his long career, his commitment to peat-free growing, and his efforts to highlight horticulture’s role in environmental solutions. Jones, with a background in technology, explains how she combines her passion for plants with digital tools, creating plant guides and services that cater to both garden centres and novice gardeners.

The episode covers the potential for innovation in horticulture, the importance of nurturing new gardeners, and the industry’s shift towards digital transformation. Both guests explore how horticulture can adapt to meet consumer needs while remaining rooted in sustainability and tradition.

HTA: https://hta.org.uk/

Joy of Plants: https://joyofplants.com/

Discover more about our hosts:
Kate Turner: www.gardenerguru.co.uk
Phil Wright: www.wrightobara.com

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Glee Special

Steve Harper - Southern Trident & Matt Bryant - Harvest Pet Products

In this episode Kate and Phil sit down with Steve Harper from Southern Trident and Matt Bryant from Harvest Pet Products. Harper discusses the benefits of coir, a sustainable alternative to peat, and shares updates on Southern Trident’s award-winning products. Bryant talks about Harvest’s journey from a family pet shop to a major wild bird food supplier and their focus on supporting biodiversity in British gardens.

Both guests delve into the environmental challenges and opportunities within their industries. Harper offers insights into sourcing coir responsibly and reducing carbon footprints, while Bryant highlights Harvest’s commitment to wild bird welfare and their recent initiatives to engage consumers with eco-friendly bird care.

Southern Trident: https://southerntrident.com/

Harvest Pet Products: https://www.harvestpetproducts.com/https://www.harvestpetproducts.com/

Discover more about our hosts:
Kate Turner: www.gardenerguru.co.uk
Phil Wright: www.wrightobara.com

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Glee Special

Anthony Creaby - GfK & David Denny - HTA

Data analytics isn’t always the first thing that springs to mind when you’re considering the Garden Sector, but getting your head around the numbers can give your business a significant advantage. Continuing our special episodes recorded live at Glee, we talk with two people who are all about the numbers: Anthony Creaby, Customer Success Manager from GfK and David Denny, Director of Research & Insights from the HTA.

GfK: https://nielseniq.com/global/en/

HTA: https://hta.org.uk/

Discover more about our hosts:
Kate Turner: www.gardenerguru.co.uk
Phil Wright: www.wrightobara.com

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Glee Special

Nat Boynton - YPHA & Happy Plants and Jess Dabell - Meadow View Stone

Continuing the conversations we recorded live at Glee 2024, this episode highlights among other things the fantastic work of the Young People in Horticulture Association (YPHA). Nat Boynton is one of the founders of the YPHA as well as being the Sales Director of Happy Plants, while Jess Dabell is the Brand Manager for Meadow View Stone, she’s also a member of the YPHA and an ambassador for the Greenfingers Charity.

YPHA: https://www.ypha.org.uk/

Happy Plants: https://happyplants.co.uk/

Meadow View Stone: https://meadowviewstone.co.uk/

Discover more about our hosts:
Kate Turner: www.gardenerguru.co.uk
Phil Wright: www.wrightobara.com

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Glee Special

Edd Cantle - Gardena, Jenny Douthwaite - Primeur & Scott Gammon - Pelsis

In this bumper episode we chat with representatives from three very different manufacturing businesses, but all of whom play a pivotal role within the garden sector. Edd Cantle is a Channel Sales Manager at Gardena, suppliers of watering equipment and other garden tools. Jenny Douthwaite is the Managing Director of Primeur, a company that uses recycled rubber to create a multitude of garden products. And Scott Gammon is the General Manager at Pelsis, specialists in pest control.

Gardena: https://www.gardena.com/uk
Primeur: https://www.primeur.co.uk/
Pelsis: https://www.pelsis.com/

Discover more about our hosts:
Kate Turner: www.gardenerguru.co.uk
Phil Wright: www.wrightobara.com

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Glee Special

Simon Mayhew - eBay & Seb Bartlett - Shark Ninja

This episode features two very different companies, but both of which might not immediately come to mind when you think of the garden sector: eBay and Shark Ninja. Simon Mayhew from eBay discusses how the online platform can be a valuable channel in your sales arsenal. And Seb Bartlett from Shark Ninja discusses the meteoric rise of the brand and how they’re developing outdoor and leisure products with the UK market in mind.

eBay: https://www.ebayinc.com/company/

Shark Ninja: https://sharkninja.com

Discover more about our hosts:
Kate Turner: www.gardenerguru.co.uk
Phil Wright: www.wrightobara.com

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Glee Special

Rachel Eunson, Feverfew & Jennifer Susan, Halliesphere & Shona Young, Nutscene

In this bumper edition of the podcast we talk with three female leaders who’s brands have distinctive, but equally captivating stories: Rachel Eunson is the founder of the Feverfew Garden Company specialising in workwear specifically designed for women. Jennifer Susan is the founder and inventor of Halliesphere, a beautifully crafted aid for flower arranging. And Shona Young is the CEO of Nutscene Twine, at the helm of a company with a long history, but that still embraces the traditional manufacturing methods from its past.

Feverfew Garden Co: ⁠https://feverfewgarden.co.uk/

Halliesphere: ⁠https://www.halliesphere.com/

Nutscene: https://nutscene.com/

Discover more about our hosts:
Kate Turner: www.gardenerguru.co.uk
Phil Wright: www.wrightobara.com

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Glee Special

Chris Holgreaves & Charles Dowding and Kim O'Brien

In this episode we have two conversations, both passionate about sustainability, biodiversity and great growing results. Chris Holgreaves from Urban Wyrm has won the support of No-Dig Guru, Charles Dowding for their new range of compost enriched with worm casts. Kim O’Brien AKA Dahliafarmerama is a garden designer, but has won fame online as a specialist grower of dahlias. 

Discover more about our hosts:
Kate Turner: www.gardenerguru.co.uk
Phil Wright: www.wrightobara.com

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Glee Special

Adam Taylor & Jayne Hickling

In the second of our special episodes recorded live at Glee 2024, we’re joined by two passionate guests: Adam Taylor from Taylors Bulbs and Jayne Hickling, The Allotment Cook. Adam shares insights into welcoming and inspiring new gardeners, while Jayne talks about her deep love for cooking with the homegrown produce from her allotment.

Discover more about our hosts:
Kate Turner: www.gardenerguru.co.uk
Phil Wright: www.wrightobara.com

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