In the first episode of Season 3 of The Underground Podcast, hosts Kate and Phil return with a focus on the thriving Grow Your Own movement. Kicking off with Ade Sellers, known as The Good Life Gardener, the conversation explores how sustainable gardening is empowering communities, particularly in urban areas. Ade shares practical tips and insights on how garden care businesses can cater to beginner gardeners, highlighting the importance of accessibility and education. With his passion for sustainability and community, Ade paints a compelling picture of how gardening can improve mental health, foster connections, and promote a greener future.

The episode also features David Hinckley, founder of Grow Mad, who dives into the role of technology and innovation in making gardening more inclusive. From modular garden kits to digital platforms fostering community engagement, David illustrates how garden care businesses can leverage these tools to meet the rising demand for small-space gardening solutions. With a shared emphasis on accessibility and storytelling, both guests offer actionable insights for professionals looking to adapt to this growing market. This episode is a must-listen for anyone in the garden care sector seeking to stay ahead of trends and connect with a new generation of gardeners.